37. High Profit Thinking Part 6: CRABS If you’re struggling to make more money, you are probably looking around for support, and finding opposition instead.

What’s the biggest complaint in the personal lives of struggling entrepreneurs? You want support—from your spouse or partner, friends, and family. What do you get? The opposite. When you’re building yourself up to do big things, it feels like they’re tearing you down. The folks who aren’t supporting you fall into three categories: caretakers, crabs, and cults. Today we’re talking about the caretakers, and how caretaking costs everyone money.

We tend to think that profits come from a “positive” mindset. Is this true? No. Today’s episode explains why a bit of necessary negativity, in the proper dose and at the right time, sets the stage for you making serious money.

Today I’m sharing the exact 7-step recipe for high profit thinking. This action plan helps you make more money, because it creates the mental/emotional state of engagement. As an entrepreneur, you need engagement, because engagement creates contribution. You need contribution, because contribution creates cash.

“Manifesting Money” doesn’t work. Why not? Because commerce isn’t a letter to Santa Claus. If you want to make serious cash, you need to make a serious contribution. High profit thinking is the skill that helps you get this done, because it involves solving real problems. When you do this, you make real money.

How do you remove the risk from your business? With the skill of High Profit Thinking. The first element of high profit thinking is acting from logic rather than emotion. When you do this, you’ll quickly see that most of the “risks” in business don’t exist at all. They are imaginary, and when you look at them logically, they disappear.

If your sales funnel isn’t working, looking at the stats gives you surface-level info. It tells you where the funnel is breaking. But it doesn’t tell you why it’s breaking..

How do you turn your message into a movement? You create a ripple effect. You drop a compelling message into a still pond. The folks near you hear what you’re saying. They like it. They tell others. Friends tell friends. Word spreads organically. Your reach expands. Your audience grows. The ripple effect carries your message farther and wider than you can alone. The organic growth is exponential. And then, the ripple becomes a wave.

In his terrific book, The Dip, Seth Godin reveals a powerful truth. We all want to work with one person: The person that is the best in the world for the thing we need. He reinforces this excellent point by adding that being the best in the world is seriously underrated.

How do you show up as the best in the world? Through Target #4 of your high profit presentation — demonstrating your expertise. When you demonstrate expertise, your audience will recognize you as exactly who they want to work with–the best in the world.

Is your response rate low? If so, it’s tempting to think that folks don’t want what you’re selling. Or that sales is a numbers game.

But that’s not what’s actually going on. All humans are the same. If you’re selling something that one human wants, the rest of them probably want it, too. So why isn’t everyone buying?

In today’s episode, we look at Pierre Cartier’s first attempt to sell the Hope Diamond to Evalyn Walsh McLean. She wanted the diamond. She went to the sales presentation. But she didn’t buy, because he botched the sale.

In the last episode, we talked about why you need a high profit presentation. It’s like a faucet that brings money directly into your business.

But how do you change an underperforming presentation into a high profit one? Over the next few episodes, I’ll guide you on the high-profit messaging targets to aim for.

In this episode, I explain what a high profit presentation is. And how your high-profit presentation fits any opportunity or circumstance. We also discuss why a high profit presentation constantly fills your money bucket. And how to know if you need one.

If you listen to this podcast regularly, you know it’s my mission to solve the gender earnings gap. But you might not know about the female earnings plateau. It’s a big reason the gender earnings gap exists.

Last time, we answered a listener’s questions about making money vs. saving the world. In this episode, she’s joining me on the show to discuss her questions and concerns.

In today’s high-profit thinking Q&A, we resolve a listener dilemma: How do you balance making money and saving the world? Which do you do first? The answer is, you do both, because making money is how you save the world.

Every instance of underearning has the same underlying cause. It’s a beast that’s running amok through your life and family. Listen to this episode to find out how to identify the beast. How to drive a stake through its heart. And how to bury it in the ground forever. Your whole family will benefit.

Do you dread confrontation? If so, you are at risk for underearning. Why? Because whenever you do things differently, people are going to confront you. Making serious money is a very different thing to do, and people are going to confront you when you do it.

Are you conflicted about getting clients? On the one hand, you want them, but on the other hand, you don’t? That internal conflict puts a residue on your marketing message. And that residue can repel clients. Listen and learn why this happens, and how you can attract them instead.

If you’re not spreading the word about what you do, you are under earning. This episode will identify the fear that’s causing your silence. And what to do about it.

We tend to think it’s difficult to get clients. But here’s the truth. People who don’t get clients scare them away. Listen to this episode to find out if you are doing this, and how to stop. When you know how to get clients, it’s easy to stop underearning.

Underearning is a cancer that eats away at your life. Listen and learn what underearning is. What it isn’t What causes it. And how to find out if you have it.

The art of overcoming objections is both profitable and fun. Listen to this episode and learn how to do it quickly and effectively.

Feeling distracted? Unfocused? Foggy and Confused? Today’s episode reveals the hidden cause of distraction. It’s NOT your smart phone. It’s actually something you’ve never heard of. Listen and find out what it is. AND what to do about it.

High Profit Thinking is a skill. When you have it, you develop, cultivate and hold beliefs and opinions that are fuel for making money.

Are you hiding your desire to make money? Covering up the expertise that will make you money? If so, it’s time to come out of the closet. When you do, you’ll start making cash.

Here’s the only business plan you’ll ever need. No matter what business you’re in, these are the seven simple steps to making more money.

When is it time to level up? To bust out? It’s time when your outer world feels too small for your inner reality. People may say this is greedy, but it isn’t. This episode explains why.

An ultra-simple business is the best. How do you get one? Using my simple three step process to streamline your business. Listen and you’ll learn what it is.

Delivery Dread. It keeps your business small. It keeps your income low. Listen and find out where it comes from, and how to solve it.

Sales is not a numbers game. If you have the right bait, the right vibe, and the right skills, your closing rate will skyrocket.

How do you dissolve fear? With Skill. Specifically, the skill of HIGH-PROFIT THINKING. It’s different than mindset, and this episode explains why.

The second skill for a seven-figure income is SPREADING THE WORD. In this episode, you’ll learn the recipe for a marketing message that goes down like a milkshake.

If you want to make more money, storytelling will help. Why? Because human nature is human nature. EVERYONE wants a happy ending. If your business creates (and communicates) a happy ending through the power of storytelling, the world will beat a path to your door.

If you want to make more money, the first thing you must do is invite yourself. Making serious money is a game for those who self-select. This episode explains why, and lays the foundation for an income that goes to seven figures and beyond.