In his terrific book, The Dip, Seth Godin reveals a powerful truth. We all want to work with one person: The person that is the best in the world for the thing we need. He reinforces this excellent point by adding that being the best in the world is seriously underrated.
How do you show up as the best in the world? Through Target #4 of your high profit presentation — demonstrating your expertise. When you demonstrate expertise, your audience will recognize you as exactly who they want to work with–the best in the world.
Is your response rate low? If so, it’s tempting to think that folks don’t want what you’re selling. Or that sales is a numbers game.
But that’s not what’s actually going on. All humans are the same. If you’re selling something that one human wants, the rest of them probably want it, too. So why isn’t everyone buying?
In today’s episode, we look at Pierre Cartier’s first attempt to sell the Hope Diamond to Evalyn Walsh McLean. She wanted the diamond. She went to the sales presentation. But she didn’t buy, because he botched the sale.
In the last episode, we talked about why you need a high profit presentation. It’s like a faucet that brings money directly into your business.
But how do you change an underperforming presentation into a high profit one? Over the next few episodes, I’ll guide you on the high-profit messaging targets to aim for.
In this episode, I explain what a high profit presentation is. And how your high-profit presentation fits any opportunity or circumstance. We also discuss why a high profit presentation constantly fills your money bucket. And how to know if you need one.
If you listen to this podcast regularly, you know it’s my mission to solve the gender earnings gap. But you might not know about the female earnings plateau. It’s a big reason the gender earnings gap exists.
In today’s high-profit thinking Q&A, we resolve a listener dilemma: How do you balance making money and saving the world? Which do you do first? The answer is, you do both, because making money is how you save the world.
Every instance of underearning has the same underlying cause. It’s a beast that’s running amok through your life and family. Listen to this episode to find out how to identify the beast. How to drive a stake through its heart. And how to bury it in the ground forever. Your whole family will benefit.
Do you dread confrontation? If so, you are at risk for underearning. Why? Because whenever you do things differently, people are going to confront you. Making serious money is a very different thing to do, and people are going to confront you when you do it.
Are you conflicted about getting clients? On the one hand, you want them, but on the other hand, you don’t? That internal conflict puts a residue on your marketing message. And that residue can repel clients. Listen and learn why this happens, and how you can attract them instead.
We tend to think it’s difficult to get clients. But here’s the truth. People who don’t get clients scare them away. Listen to this episode to find out if you are doing this, and how to stop. When you know how to get clients, it’s easy to stop underearning.
Delivery Dread. It keeps your business small. It keeps your income low. Listen and find out where it comes from, and how to solve it.
If you want to make more money, storytelling will help. Why? Because human nature is human nature. EVERYONE wants a happy ending. If your business creates (and communicates) a happy ending through the power of storytelling, the world will beat a path to your door.