Podcast

29. High Profit Presentations: Demonstrating Expertise

In his terrific book, The Dip, Seth Godin reveals a powerful truth. We all want to work with one person: The person that is the best in the world for the thing we need. He reinforces this excellent point by adding that being the best in the world is seriously underrated.

How do you show up as the best in the world? Through Target #4 of your high profit presentation — demonstrating your expertise. When you demonstrate expertise, your audience will recognize you as exactly who they want to work with–the best in the world.

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Podcast

28. High Profit Presentations: Clearing the Obstacles

Is your response rate low? If so, it’s tempting to think that folks don’t want what you’re selling. Or that sales is a numbers game.

But that’s not what’s actually going on. All humans are the same. If you’re selling something that one human wants, the rest of them probably want it, too. So why isn’t everyone buying?

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Podcast

26. High Profit Presentations: Distilling Your Message

In the last episode, we talked about why you need a high profit presentation. It’s like a faucet that brings money directly into your business.

But how do you change an underperforming presentation into a high profit one? Over the next few episodes, I’ll guide you on the high-profit messaging targets to aim for.

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Podcast

25. Five Signs that you Need a High-Profit Presentation

In this episode, I explain what a high profit presentation is. And how your high-profit presentation fits any opportunity or circumstance. We also discuss why a high profit presentation constantly fills your money bucket. And how to know if you need one.

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Podcast

21. How to Know if You Are Under Earning: Part 6

Every instance of underearning has the same underlying cause. It’s a beast that’s running amok through your life and family. Listen to this episode to find out how to identify the beast. How to drive a stake through its heart. And how to bury it in the ground forever. Your whole family will benefit.

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Podcast

20. How to Know if You Are Under Earning: Part 5

Do you dread confrontation? If so, you are at risk for underearning. Why? Because whenever you do things differently, people are going to confront you. Making serious money is a very different thing to do, and people are going to confront you when you do it.

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Podcast

19. How to Know if You Are Under Earning: Part 4

Are you conflicted about getting clients? On the one hand, you want them, but on the other hand, you don’t? That internal conflict puts a residue on your marketing message. And that residue can repel clients. Listen and learn why this happens, and how you can attract them instead.

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Podcast

17. How to Know if You Are Underearning: Part 2

We tend to think it’s difficult to get clients. But here’s the truth. People who don’t get clients scare them away. Listen to this episode to find out if you are doing this, and how to stop. When you know how to get clients, it’s easy to stop underearning.

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Podcast

14. How to Have More Focus

Feeling distracted? Unfocused? Foggy and Confused? Today’s episode reveals the hidden cause of distraction. It’s NOT your smart phone. It’s actually something you’ve never heard of. Listen and find out what it is. AND what to do about it.

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Podcast

12. Coming Out of the Money Closet

Are you hiding your desire to make money? Covering up the expertise that will make you money? If so, it’s time to come out of the closet. When you do, you’ll start making cash.

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How Storytelling Helps You Make More Money
Podcast

4. How Storytelling Helps You Make More Money

If you want to make more money, storytelling will help. Why? Because human nature is human nature. EVERYONE wants a happy ending. If your business creates (and communicates) a happy ending through the power of storytelling, the world will beat a path to your door.

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Invite Yourself to Make More Money
Podcast

3. Invite Yourself to Make More Money

If you want to make more money, the first thing you must do is invite yourself. Making serious money is a game for those who self-select. This episode explains why, and lays the foundation for an income that goes to seven figures and beyond.

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